New and Improved

Why does everything have to be new and improved ? Why can we not be satisfied with what we have ? The older I get the more this becomes an issue. Getting set in my ways ,as they say. I say it is just that I know what I like and that's that. If something has worked for you for years,why change it ? I like things to be basic.
If I'm drinking coffee,I want coffee. Not cappuccino,frappe,mocha,foam or almonds just coffee please ! Was a lot simpler to just say,coffee. Why did we have to complicate that ? Coca -Cola tried a few years back with the new coke. What they found out what people wanted the old Coke. No surprise to me, but then again I'm not a marketing specialist with a degree.
Recently in the news I have been hearing a lot about food additives. There is speculation that these additives may be the cause of a multiple number of ailments. Artificial colors and imitation flavors. Doesn't surprise me a whole lot. It's not nice to fool Mother Nature. If our fruits and vegetables are not the most appealing color, we just color them. Marketing my friends. The long term effects are not known. Only way to know is to ingest them long term. Some things are best left alone. Pretty hard to improve upon Gods' creations. Man usually fouls that up pretty good.
I'm not against trying new things or modifying existing ones. I just think that not everything needs to be improved upon. Potato chips for instance. A potato fried to perfection with a small amount of salt. Why do we insist on adding flavors. A combination of spices to fool the taste buds into thinking you are eating something else. If I want sour cream why not buy sour cream ? I don't know what the combination of spices you must use to achieve that sour cream flavor but I'm pretty sure there is no actual sour cream involved.
It is all about sales. We need to sell more stuff. So we "improve" what we already have and call it new. Usually it costs a little more but we are assured that it is worth the price. After all,It is new and improved.
If you want to continue selling your old product one method is to call it,"classic." That will cost you a few extra dollars though. Classic items,as we all know,are made with better materials and superior craftsmanship.
Which leads you back to the question, why do I need the new and improved version ?
Well it has always been so. Man made the wheel and then tried to improve it. Made a bunch of refinements but we have yet to improve the design. Eve wore her fig leaves and then tried to accessorize her outfit. We have tried to improve upon everything and we will continue. Me, I'm pretty much content with the basic,no frills approach. A phone that just makes phone calls is good, an ice cold coca-cola (classic please), and a pair of jeans. I like to find what works and stick with it. (Inserting cliche here) The grass isn't always greener on the other side of the fence. If the grass is greener it has probably been fertilized and we all know what makes great fertilizer ! I don't want to walk in it. Or eat it for that matter. Keep it plain and simple that's the way to go. Works for me.